Healthcare / Ayurveda
An ayurveda pioneer builds an extensive online footprint and earns visibility it had been missing
Siddha Nagarjuna Ayurveda Pharmacy had a steady flow of useful products but nowhere near the reach it deserved. SEO, SMO and content marketing changed that over a few months.
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
The client
Siddha Nagarjuna Ayurveda Pharmacy is the first corporate initiative in the ayurveda sector in Andhra Pradesh and Telangana, committed to bringing ayurveda into mainstream health management.
Their work spans holistic ayurvedic treatment services, setting up treatment centres, medicinal plant cultivation, promoting ayurvedic studies, training therapists, and publishing scientific journals and books on ayurveda.
The challenge
Despite a functional website, the company received barely more than 15% organic traffic. Social presence was not effective, and an engagement score below 35% meant the entire SMO strategy needed rethinking.
Homepage keywords were nowhere in the top ten search results pages — one sat in the 235th position on Google. Google Ads was the main source of product sales, contributing around 15% of the total.
The company wanted long-standing online visibility, an effective social presence, and more organic traffic to multiply sales opportunities.
The strategy
eDigital conducted an extensive digital audit to pinpoint the areas that required improvement.
We charted an extensive strategy and a full roadmap to counter those challenges over a period of a few months.
What we did
A dedicated team with proficiency in social media optimisation, content marketing and search engine optimisation was assigned to the project.
The work was sequenced so that technical and content foundations landed before amplification.
Documented results
- Website traffic increased considerably over four months, at a 45% rate.
- Within three months, organic traffic contributed more than 50% of total product selling.
- Many keywords ranked on the first page of Google search.
- Social media engagement improved — the Facebook page received 30K likes without paid marketing.
“We are happy that we hired you as a digital marketing company. The results of the project were lasting and profitable. I highly recommend small and medium-sized businesses to go for eDigital Consultants.”
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