eCommerce / Gifting
A prepaid voucher platform builds the digital footprint its idea deserved
eVoucher India had proprietary technology and an online-first business, but limited online engagement. We rebuilt the digital approach around connecting and converting real customers.
- PPC / Google Ads
- Search Engine Optimization
- Social Media Marketing
The client
eVoucher's tagline sums it up: Smart shopping. Real savings. It lets shoppers buy attractive virtual vouchers from anywhere, at any time, and redeem them at specific stores.
The platform offers e-vouchers and gifting solutions for personal and corporate gifting across several denominations, and was the first prepaid voucher service to launch in Hyderabad, Telangana.
The challenge
The company had an attractive idea and a platform built on proprietary technology. Because its primary mode of operation was online, it needed a sustained digital footprint to reach more customers, including digital natives and corporate buyers.
In practice, online engagement was limited. Organic traffic was around 20% and social media engagement was below 20%.
The strategy
eDigital evaluated the existing digital developments and pinpointed the areas that required improvement, rather than adding activity on top of what was not working.
A dedicated account manager was assigned as the single point of contact, gathering feedback and providing real-time project status.
What we did
We launched advertising campaigns and delivered digital marketing across search and social, with continuous review of what was converting.
Within a span of a few months, the effort began turning into results.
Documented results
- Ads engagement increased.
- Top keywords were featured in Google results pages.
- Social media gained new followers and meaningful engagement.
- An improved digital presence helped the business achieve new sales milestones.
“An invaluable partner in growth, eDigital Consultants has increased our inbound lead generation by desired volumes. They have been responsive, and supported our initiatives across all stages of engagement.”
Related work
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